PLAYBOY 男女包

PLAYBOY 男女包

PLAYBOY花花公子雜誌的創辦人HUGH HEFNER在1953年創辦了PLAYBOY除了出版發行版塊以外,2000年開始PLAYBOY將觸角延伸至流行區塊,成功的打入時尚市場,立即風靡全球知名時尚名人及好萊屋巨星Britney Spears, Jennifer Lopez, Janet Jackson, Jade Jagger, Snoop Dogg and Lenny Kravitz等配戴PLAYBOY accessories and bags 。 PLAYBOY儼然成為經典表徵,在崇拜品牌的日本國度再度興起一陣PLAYBOY風潮後,相繼在澳洲、英國、香港、台灣引起狂熱。PLAYBOY在設計商品時,都必須承襲「充滿著樂趣」、「令人夢寐以求」及「良好生活的產品」等品牌形象,也因此PLAYBOY每季的設計總是走在流行尖端且具設計感十足。PLAYBOY秉持著品牌在全球形象的一致性、設計反映世界各主要城市的流行文化趨勢並能吸引追求時尚的消費者。 PLAYBOY的理念就是「好玩」,PLAYBOY的消費者是酷且自信的,喜歡去派對並嚮往PLAYBOY的夢想生活。PLAYBOY的品牌定義:讓消費者喜歡玩、喜歡覺得性感並過最充實的生活,對於嚮往「好生活」之追求流行的男士及女士來說,PLAYBOY是一個標誌性的品牌。
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