天仁茗茶

天仁茗茶

「天仁」講求「天然、健康、人情味」,創始於1953年的高雄縣岡山,當時名為銘峰茶行。1961年於台南創立第一家天仁茗茶門市,後於1975年時改制為天仁茶業股份有限公司,並為國內唯一股票上市及通過 ISO22000、ISO9001、HACCP 國際品質認証之專業茶業公司。此外,天仁茗茶結合「天仁茶藝文化基金會」與「陸羽茶藝中心」,肩負起茶藝生活的傳承與創新,致力發揚中華茶藝文化。

60年餘來,天仁茗茶本著「從傳統中出發,在創新中成長」的經營精神,不斷於茶產業中自我突破,開發出「茶」更多元、豐富與生活化的內涵──著名的「天仁茶王系列」,採用台灣中部高山茶區的上等烏龍茶及頂級粉光參、參葉調製而成;品飲時,不僅可享受茶之甘醇,更能吸收參品之滋養,是天仁精研出最具特色的商品。從品茗茶葉、設計茶器至時尚茶飲、茶餐等,天仁承諾將永遠承擔茶業領航者的責任,使「茶」在台灣、華人地區以至全世界發光發亮,讓茶香飄得更遠,茶藝傳得更深。

時光過去,天仁在「老行業,新經營」的第二波改造之願景下,以建立「可以持續的競爭優勢」為目標,盼望用優質的服務、突破的文化、開創企業永續的價值,逐步實現「有足跡的地方,就有天仁茗茶」。因而,天仁經過不斷地嘗試和修改,對產品進行革命性的改造,提升品質:ex.傳統天仁茶行以「金色五斤桶」盛裝散茶,除了盛裝各類茶葉,更提昇保存功能及陳列美觀,演變成今日天仁獨有風格;如今,天仁將「金色五斤桶」獨有造型,100%依其外型完美弧度及比例,縮小製造,呈現色澤精緻、輕巧又實用的「小五斤桶」系列。

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