安心味覺

安心味覺

「食品行業應是良心事業!」這是我們奉為圭臬的信念。然而現下黑心商品橫行,食品行業充斥著劣幣驅逐良幣的現象,劣質商品以低價行銷使得優良食品反倒無法生存,或是為了美味添加了不該加的添加物,如此危害國人健康,這對於從事食品業近30年的我掀起了「做做看」的念頭,「安心味覺」這個品牌就此誕生。

套了一句廣告詞「先求不傷身,再求美味」,我們秉持這樣的精神,結合了理念相同或願意配合的生產商,以相較同業高出許多的生產標準,研發出一系列安心的休閒食品。「我們賣給客戶的商品我們絕對敢吃」食品業常常將這句話掛在嘴邊,然而,到底有哪些廠家這麼做?所以我們堅持我們敢說,就一定做到;我們不只敢吃,而且愛吃!我們目前的商品包含了各式的台灣特色零食,所有商品絕對以安心為最高指導原則,不該加的成分我們不加,不能加的添加物我們絕對不加,即使口味會差一些也在所不惜!

雖然開發了「安心味覺」這個品牌後,但其實我們在台灣經營的並不順遂,反倒是在國外取得了不錯的成績,目前「安心味覺」與同為我司的另一品牌「自然素材」在全球13個國家地區都獲得不錯好評。2013年進駐誠品生活松菸店的契機,其實是當時誠品的市場調研人員在偶然的機會下在國外發現了「安心味覺」這個品牌,回國後與我們聯繫,告訴我們松菸店的定位與走向,從此,「安心味覺」與「誠品生活松菸店」結下了良緣,由開幕第一天就攜手合作到現在。我想,這不只是機緣,最重要的應該是彼此的理念相同,都想為這社會做些什麼的緣故吧!

創業二十幾年來,都只會努力做、認真做,本著良心做,從來也不知道未來會怎樣!但對於「安心味覺」這四個字的精神我們一直不敢鬆懈,也將一直堅守下去。

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