阿原YUAN

阿原YUAN

阿原肥皂草創於 2005 年,以台灣青草藥手作皂為起點,選用台灣青草植物為主 題,融合東方養生思維、愛惜人身將心比心與善待土地的品牌理念,致力實踐 勞動力美學,將延續台灣本土在地青草植物發揚出去。

在研發路上,阿原以植物為師,遵依土地倫理,於 2007 年陽明山國家公園內開 闢阿原農場,使用自然農耕法天生天養,採集新鮮植物,提供阿原系列產品使 用;2008 年成立阿原國際藥研股份有限公司,將原料與研發結合,讓產品達到 真正純粹天然。

阿原品牌陸續開發新商品從一顆樸實的手作皂延伸至液態保養商品,如獨具特 色的洗頭水、精油、洗澡水、洗手水、洗乾淨系列等,徹底將青草藥的療瘉特 性融入,研製出最高比例天然的產品,近期更延伸至口腔清潔用品、台灣青草 生活茶與植萃臉部身體保養商品、素還真系列。宣導保養應返璞歸真運用減除 法則降低肌膚不必要多餘的負擔。阿原持續以台灣製造為榮,亦將一批一批被 遺忘的在地產業帶進週邊產品,發揚台灣好物之美。

後工業時代來臨,人們開始反省高度工業化帶給地球和人類的傷害,發現大量 的化工添加使色、香、味、觸的真實滋味離身體越來越遠。20 世紀末開始,人 們重歸自然懷抱、追求樸素生活價值的渴望甦醒,與身心靈健康有關的產業開 始盛行,在消費市場自成一股健康潮流。阿原肥皂的創始,無非是時代潮流所 趨,人們對身體用品的選擇除了關乎健康的安全取材,更希望經由身體流到水 裡、進入土裡的東西非但不要造成汙染,更能成為大地的養分。

呼應 21 世紀重視生態保護議題,阿原持續善盡企業社會責任與永續經營理念, 努力讓企業創造社會價值,並關懷地球環境的永續;我們責無旁貸的堅守手工 製程,期許提供更多就業機會給社會大眾,堅持用台灣驕傲的質與材,向前 走,於是時代的滾輪,緩慢踏實在新的世代裡創造新生命,利用創意能量轉為 可傳遞的訊息,用文化深耕傳統,透過人們傳頌,與世界溝通。

誠品生活與阿原相同,都是這片土地上努力奉獻並尊重文化美學的一群人。謝 謝一路走來因緣際會,與志同道合的夥伴一起努力,在創作中成長,而品質、 品德、品味,會是讓台灣良品成為世界誠品的品牌識別。

阿原YUAN
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