viina

viina

有著多年專業製鞋經驗的根基的Viina,在耕耘台灣鞋品市場的過程中發現,台灣市場幾乎都是被外來品牌所佔據,頗少有完整形象的台灣品牌空間,有的也只有傳統中島區的傳統鞋類選擇。於是Viina與同業合作,自己設計並生產多樣性的商品,創造平價奢華viina輕時尚。

viina於2009年設立第一家品牌門市,開啟台灣品牌零售之路,為都市女性打造輕時尚鞋品。2011年推出Weekend摺疊鞋系列,以輕巧舒適、流行時尚、輕鬆百搭為主軸,一推出就引起搶購熱潮。由於Weekend系列產品顏色鮮明、繽紛,品牌系列產品鮮明,具有高吸睛度,而吸引百貨競相邀約設櫃,將品牌推向高峰。Viina品牌發展至今已設有多家專櫃,繼續為台灣品牌而努力,持續研究”穿”和”搭”與女性的品味關係。

Viina秉持「不因為誰而美,意於自我的時尚選擇,一切簡單迷人。」的信念,強調日常穿搭的協調性,以簡約的流行元素搭配設計巧思,讓都會女性獨有的美感和魅力淋漓盡致展現出來,散發迷人風采。

viina x weekend 摺疊鞋系列,改良並延伸平底摺疊鞋學概念,以輕巧舒適的設計理念出發,研究色彩與視覺的嶄新可能。多樣的視覺色系貼近不同的日常搭配,
繽紛生活的每個時刻。不論在工作日或者假期出遊的日子,都能穿著時尚、享受亮麗,在品味和舒適間找到平衡,打造與都會女性的輕時尚關係。

進駐誠品生活的時候,讓一切都變得溫柔。與書本、茶香共處,在兼具質感與溫度的氛圍裡徜徉。能成為誠品生活的一分子,viina感到非常的榮幸。在這裡,給人一種舒服的美好感覺,伴隨著溫柔的燈光,顧客們能輕鬆地逛著,享受著viina獨一無二的門市風格。

現在viina逐漸往電子商務方向擴展,讓世界的各地的viina愛好者們也能輕鬆選購好物。Viina以摺疊鞋為主力商品,在將來也會開發新的配件單品,甚至是客製化的服務,給顧客們多元並貼心的購物享受。

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