E-WEAR

E-WEAR

|E-WEAR - 台灣文創職人時尚風格|

品牌緣起|
24年前,環保意識與追求自然風格的觀念開始興起。今日,以台灣文創精神為主軸的品牌意識則開始流行。E-WEAR代表的是台灣本土創作職人的時尚品牌。

二十幾年前全球環保意識抬頭,為順應趨勢,我們創造了E-WEAR。
E-WEAR為台灣第一個定位在以環保為主軸的自然時尚風格品牌。

品牌甘苦談|
初期最大的困難是環保素材的取得,當年因為開發成本太高且需求不高,沒有布商願意製造。在搜尋全球有現貨採購的布商後,僅澳洲有針對環保生產的布料,所以品牌初創期間所有布料皆從澳洲進口。
然而因為成本太高,營運毛利幾乎為零,這種虧損的經營狀態維持了兩年,直到後來找到台灣布商願意開發後才慢慢改善。

與誠品expo合作緣起|
誠品松菸店開幕後,以台灣文創的定位吸引了我們的目光,定位與TA均與E-WEAR符合,因此開始了合作。

未來展望|
目前E-WEAR致力成為能代表台灣時尚的品牌,並同時開始用「老品牌新世代」的社群概念開發新客群與海外市場。


| 獨一無二的品牌 |


E-WEAR的核心價值是「台灣文創職人的時尚」,堅持台灣原創,50%以上的商品台灣製造。
獨有的E-WEAR版型、原創印花等都是品牌在市場的獨有特色。
 



| E-WEAR 明星/經典商品 |


故事性印花棉


特殊剪裁洋裝


變形細節褲
 


| E-WEAR 精彩活動 |


小球(莊鵑瑛)演唱會跨界合作


琳內插畫家聯名商品


廣富號聯名商品

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