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Rakuten Monkeys

Rakuten Monkeys

2011年正值中華民國建國百年，一支屬於桃園的職業棒球隊－Lamigo Monkeys誕生了！La new集團於2003年12月27日，接下前第一金剛隊成立La new熊隊，2011年球季更將主場移到球迷支持眾多的桃園青埔國際棒球場，更名為「Lamigo Monkeys職業棒球隊」，以「桃猿」為中文名展現在地化的決心，在經過全面整合調整後，Lamigo Monkeys戰績以及行銷改頭換面別於以往， 2013至2019年連續七年票房冠軍，並拿下總冠軍三連霸，在最高峰後於2020年由Rakuten株式會社接手經營！

Rakuten株式會社接手Lamigo Monkeys隊，自2020年球季開始參與中華職棒，創辦人三木谷浩史先生親自來到台灣，為Rakuten首支台灣職棒隊揭櫫隊名，宣布新隊名仍為「Rakuten桃猿隊(Rakuten Monkeys)」，代表企業的紅色將是Rakuten Monkeys的識別色，主場球服以白色為主，象徵Rakuten的精神「品行高潔」，胸前片集團識別徽標「Rakuten」炯炯有神，象徵Rakuten「一致團結」、「信念不拔」！客場球服以企業紅為主色，兩肩至腰身出芽的設計襯托球員身形，更顯身手矯健「Speed！Speed！Speed！」；胸前徽標「Rakuten」給予在外地打球的Rakuten精英「用意周到」的週全感，彷彿家的力量！主場和客場球衣都給予球迷朋友「大義名分」，堂堂正正的展現Rakuten價值！

三木谷浩史先生表示，Rakuten自2008年起，在台發展電子商務、信用卡、電子書以及C2C等事業，打造獨特的「Rakuten生態圈」。三木谷浩史指出，未來Rakuten台灣生態圈服務將更擴大，提供金融科技相關服務，此次Rakuten接手了台灣第一的職棒隊，絕對能夠提升Rakuten的品牌價值，Rakuten要表達「桃猿挺桃園」的精神不變，過去由Lamigo創造的光榮價值全部都要延續，Rakuten的各項服務都要加速成長，期許Rakuten桃猿隊對於台灣職業棒球大環境做出貢獻，2022年開始將球場美食街及商品部導入多元支付，Rakuten生態圈可以帶給台灣消費者更多元且優質的體驗與服務。

Rakuten樂天在2022年發揚屬地主義，發展Rakuten生態圈，創造台灣職業棒球的第一次，冠名桃園國際棒球場，未來將以「樂天桃園棒球場」繼續服務球迷，在桃園發展，桃猿挺桃園！
Rakuten Monkeys
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