2ndframe’s brand philosophy is “BE DARING”

框框提供最夯設計風格流行的各式鏡框，處處充滿驚喜，最重要的是擁抱流行如此輕鬆。

You can find the trendiest and most stylish frames in our stores with surprises everywhere. It has never been this easy to accessories yourself with flares of fashion.

〔框框〕2 ND FRAME 意思為『你的第二個鏡框』。眼鏡功能如今已轉化為造型需求，隨著穿著或造型來搭配，連一些原本沒有戴眼鏡的族群也因造型的需求而加入框框一族。

2ndframe literally means “Your second pair of eyewear”. With glasses now being a type of fashion accessory rather than just visual correction tools, you can wear them according to your sense of style, match your outfit. A lot of people that are not bothered by visual impairments are starting to wear glasses for the sake of fashion.

框框把鏡框看成一種感覺的商品，提供時下最流行鏡框，而不用花費太多，卻讓別人一眼就看出與眾不同，滿足消費者對造型的需求。

At 2ndframe we’d like to think our products create a certain atmosphere. We offer the trendiest frames with light price tags, so you can fulfill your fashion cravings without burdens.

框框獨具風格的內裝詮釋玩樂嘗鮮的購物空間，為產品與購物環境精心搭配之潮流性流行專門店。也是框框致力提供給顧客消費的極致感受。

2ndframe also put a lot of effort in our unique store design aiming to create environments that reflect our core value and maximize customers’ shopping experiences.