八时神仙草────翻开台味地景志 看见黑金系甜点进化论

八时神仙草────翻开台味地景志 看见黑金系甜点进化论

Pashih Mesona — Discover the Evolution of Taiwan’s “Black Gold” Desserts

采访暨编辑Edited & Interview｜杨涵砚Lala yang ／摄影 photography｜郭徐维Chez Kao／插画家Illustrator｜针线球 Yarnball／主视觉设计暨排版Key Visual Design & Layout｜赖佑宁Carrie Lai

台湾人的日常金句──────你今天心情不好喔？那要不要喝饮料？
A classic Taiwanese way of showing you care:“You seem a little down today… want to grab a drink?”

负责人Luke在台湾一级美食战区台中逢甲看见八时神仙草对於该专项的坚持，因此运用整合行销专业，为品牌建立企业识别系统、导入专业SOP制程与加盟制度，并致力於以多元型态推广仙草特色。
Founder Luke first discovered Pashih Mesona in Taichung’s fiercely competitive Fengjia food district, where he was deeply impressed by the brand’s dedication to grass jelly (mesona) desserts. Drawing on his background in integrated marketing, he helped establish the brand’s visual identity, introduce professionalized SOP systems and franchise operations, and expand the possibilities of grass jelly culture through new and creative dessert formats.

▲ 目前位於六条通的店面前身座落在赤峰街老宅，因此把红砖与水泥的意象注入新店面。
The current shop in Taipei’s Liu Tiao Tong Business District was inspired by the red brick and concrete textures of the old Chifeng Street house where the brand’s earlier store was once located.

▲「八时」品牌名称的由来为台中创始店坚持不添加硷粉并耗时8小时熬煮陈年仙草乾，完整释放仙草胶质。
The name “Pa Shih” (八时, literally “eight hours”) comes from the Taichung founding store’s insistence on simmering aged mesona leaves for eight hours without adding alkaline powder, allowing the natural herbal richness and gelatinous texture to fully develop.