銅鑼灣店活動｜設計@HKG 呈獻—— 與《Magazine B》對話：百冊品牌故事之旅

適逢知名品牌雜誌《Magazine B》迎來第 100 冊里程碑, 設計@HKG 延伸設計營商周視野, 將設計對話帶進誠品書店的閱讀空間。活動特別邀請《Magazine B》創辦人趙秀容親臨交流, 並由LAAB及commaa聯合創辦人吳鎮麟主持, 引領大眾共同探索《Magazine B》走過百冊的卓越歷程與品牌核心價值。

Marking the 100th issue of the renowned brand documentary magazine Magazine B, DESIGN@HKG extends the vision of Business of Design Week (BODW) to bring design dialogues into eslite bookstore's reading space. Featuring founder Mr. Suyong Joh in person, alongside moderator Otto Ng, Co-founder of LAAB & commaa, the session invites the public to explore Magazine B’s remarkable 100-issue journey and its core brand values.

講者｜趙秀容 Suyong Joh（《 Magazine B 》創辦人）、吳鎮麟 Otto Ng （LAAB及commaa聯合創辦人）
主辦｜香港設計中心
預先報名｜https://bit.ly/485nVqj

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【講者簡介】
趙秀容 Suyong Joh
趙秀容既是品牌專家，也是《Magazine B》的創辦人。他主修設計，曾任Kakao Corporation的聯席行政總裁。他於2011年成立了JOH & Company，並出版《Magazine B》，再將其發展為全球媒體平台。該份雜誌於超過40個國家發行，於2013年更獲得康城銀獅獎（Silver Lion at Cannes）。除了傳媒事業外，他亦主導了Nest Hotel和Sounds Hannam等標誌性空間創新項目。他相信，真正的品牌是由其「理念」所定義，承載與時代精神共振的思考方式。
 
「《Magazine B》證明了設計是一場無間斷的對話。這15年來，我們的報導持續探索品牌與消費者之間的平衡。真正的轉變，始於一個平凡的構想，在不斷打磨後與人類的同理心產生連結，將焦點從產品消費轉向有意義的理念傳遞。」—— 趙秀容 解讀 「設計共話：從連繫到蛻變」

Suyong Joh is a brand expert and the Founder of Magazine B. After majoring in design, he served as Co-CEO of Kakao Corporation. In 2011, he established JOH & Company and launched Magazine B, evolving it into a global media platform distributed in over 40 countries and earning a Silver Lion at Cannes in 2013. Beyond media, he has driven iconic spatial innovation projects like Nest Hotel and Sounds Hannam. He believes a true brand is defined by its "philosophy", a mindset that captures the zeitgeist.
 
"Through Magazine B, we prove design is a continuous dialogue. For 15 years, our documentaries have explored the balance between brands and consumers. True transformation occurs when an ordinary idea connects with human empathy through a rigorous process, shifting the focus from consuming products to sharing meaningful philosophy." —— Suyong Joh on Design in Dialogue: Connect + Transform


吳鎮麟 Otto Ng
LAAB的聯合創辦人。LAAB的建築藝術團隊一向以簡約、前瞻的方針，實驗並實現不同的創新構思。LAAB 的作品領域涵蓋文化、零售與餐旅空間，並曾與許多國際知名品牌合作，包括 Leica、Rimowa、Mosu 及誠品等，致力將品牌的故事與精神活現成獨特的空間體驗。
在2024 年，Otto 也創立了 commaa，這是一個集精品咖啡、藝術與建築元素的多元文化空間，旨在凝聚文化界與社區的連結。

The co-founder of LAAB—a Laboratory for Art and Architecture dedicated to spatial innovation. Spanning the fields of culture, retail, and hospitality, his studio has collaborated with many global and asian brands——from Leica and Rimowa, to Eslite and Mosu——to translate their unique stories and philosophies into visionary spatial experiences.
In 2024, Otto also launched commaa——cultural space and specialty coffee shop created to cultivate community connection through a shared love of coffee, art, and architecture.